Amid the pool of priorities that finance leaders have to juggle in 2025, innovation initiatives came on top.
In a poll conducted by Cxociety during the recently concluded 5th Annual FutureCFO Conference in the Philippines, with the theme Pathways Towards Differentiated Success, 37% of the respondents believe innovation initiatives require the most focus to balance strategic priorities in the Finance function.
Meanwhile, 31% of those polled think long-term profitability must be considered when setting up goals for the organisation.
In delivering results, 15% say cost control must be looked into, while 10% voted for risk management and 7% on smart investment decisions.
These reflect the openness among finance leaders to drive value and growth for their organisation through concocting initiatives steered towards new pathways.
Inarguably, the finance leadership position now is a totally different role, ever-evolving as it has become a merged function for accounting and the internal control systems.
Finance heads are currently poised to play strategic roles, spanning from digital transformation to ESG integration into decision-making. This is why inter-department collaboration has become essential for effective communication, while adaptability and agility are crucial in navigating the complexities in the finance landscape.
Considering all these, CFOs must also always be on the lookout for new waves of change across the market--with a nose for valuable insights, coupled with effective strategies to deliver results.
