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Home Business Insights Strategies and Tactics

The growing role of lending apps in supporting financial flexibility in the Philippines

FutureCFO Editors by FutureCFO Editors
March 21, 2025
Photo by Meo Fernando: https://www.pexels.com/photo/aerial-photo-of-cars-on-road-during-night-3214989/

Photo by Meo Fernando: https://www.pexels.com/photo/aerial-photo-of-cars-on-road-during-night-3214989/

Filipinos now primarily use online loans for daily expenses and bill payments instead of debt consolidation, signaling the growing role of lending apps in supporting financial flexibility and short-term cash flow management.

In a recent study by Agile Data Solutions Inc., it was found that there is a shift in consumer borrowing habits in the Philippines, as over 30% of borrowers use loans for business-related purposes, such as e-commerce and online selling.

This trend, according to the report, shows how Filipinos are leveraging lending as a tool for financial growth— using borrowed funds to generate income rather than merely covering immediate expenses.

The study, which polled 3,544 respondents, also reveals that social media continues to be a powerful driver in financial education and consumer engagement, with Facebook remaining as the most widely used platform among online lending platforms users.

Meanwhile, TikTok has emerged as a crucial tool in increasing app downloads and strengthening brand trust.

Related:  Cash flow management as a top threat to organisational growth
Tags: CFO strategyfinancial flexibilitypaymentsPhilippines
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