Finance leaders undeniably serve as strategic stewards of the enterprise, guiding organisations towards growth and expanding revenue streams, new investment, and effective capital allocation.
The present market offers both challenge and opportunities for finance chiefs, specifically in growth strategy. This is why finance leaders are riddled with the query: how should CFOs rewrite their growth strategy amid economic uncertainty?
In a poll by Cxociety during the 3rd Annual FutureCFO Conference in Thailand, a whopping 66% of respondents identified agility and adaptability as the essential qualities for effective finance leadership in the digital era, as 19% believe collaboration skills are of importance for the function.
This reflects the growing need for finance leaders to seize new opportunities to fuel growth, while being able to properly pinpoint modern growth challenges and how to tackle them.
In the process, CFOs are to harness technologies to uncover new revenue streams, making way for adaptability and agility in their departments to drive enterprise growth amid market volatility.
This year, finance leaders are to gather to discuss and share sharper strategies, new ideas, success stories and real-world experiences to unravel the next stage of finance.
The conference seeks to find answers to have a deeper understanding of the evolving finance talent in Thailand, as well as to redefine recruitment and retention strategies to high-performing finance team--answering queries on how the future of fractional finance talent and hiring strategies in the country will look like, thereby transforming the 'lonely enterprise' into a connected workplace.

Forging future advantage
The 4th Annual FutureCFO Thailand Conference, themed “Forging Future Advantage”, will be held on Feb. 12, 2026, at Crowne Plaza Bangkok, covering critical topics such as the changing face of finance talents.
Among other subjects to be discussed in the conference include:
- Guiding organisations to new revenue and growth
- Managing risks in an uncertain market confidently
- Leveraging autonomous agents and advanced AI tools in finance
- Preparing for major business activities
- Looking into the future with scenario planning
- Navigating resource constraints and excelling at cost optimisation
The 4th Annual FutureCFO Thailand Conference is expected to equip CFOs with the tools and knowledge needed to thrive in an ever-changing environment, ensuring they can balance the dual imperatives of growth and risk management.
Call for speakers
Industry leaders and practitioners from the Asia Pacific region are invited to share their expertise along with other notable leaders in the region.
Interested speakers can reach out to Christine Tjahjadi at christinetjahjadi@cxociety.com to explore speaking opportunities.
