Real Generative AI use cases: What should your organisation do?
When it comes to real generative AI use cases, the number of enterprises that are in the experimentation and expansion ...
Tag: Forrester
Spotting causes of marketing planning problems for greater financial wins
The marketing planning process, although tedious, can prove to serve long-term financial benefits for the organisation if done properly and ...
Only 30% of APAC firms to harness generative AI benefits
Generative AI benefits will only be realised by 30% of Asia Pacific firms that have more mature IT practices, according ...
Analysts predict 'boring but dangerous' 2024 for banks
The year 2023 is almost coming to its conclusion and 2024 is just around the corner. As most sectors brace ...
The nine myths, two realities of revenue operations
Revenue operations has garnered much attention as a way to overcome challenges as B2B organisations tend to look to operations teams ...
Planning and budgeting: What areas will you increase investment in 2024?
When it comes to planning and budgeting, Forrester advised that more realistic budget expectations will serve leaders well as they ...
CFOs: Have you increased technology spending?
Technology spending in Asia Pacific will remain robust and grow by 5.8% to hit US$732 billion in 2023, said Forrester ...
2023 planning: Areas to raise or cut spending
When it comes to 2023 planning, which areas would you want to raise or cut spending? According to Forrester’s recently released ...
Future of jobs: Automation to kill 63M APAC jobs by 2040
When it comes to the future of jobs in Asia Pacific, Forrester forecast recently that the working populations in the ...
CFOs: Three issues are leaving a critical impact on profitability
Ongoing supply chain issues, the pandemic, and inflation are having a critical impact on businesses' ability to drive profitability. Retail, ...
Forrester: Online retail In Southeast Asia forecast to hit US$143 billion in 2025
Southeast Asia emerged as the fastest-growing online retail market globally, crossing US$50 billion and registering an increase of 53% in ...
CFOs: The five trends that’ll change business over the next decade
The effects of the coronavirus pandemic will continue to surface over the next decade and will cause profound impacts on ...
Forrester predictions 2019: AI and automation
In this video by Forrester, the company's principal analyst Michelle Goetz explains how firms will change the way they operate ...
