Tue, 1 Sep 2026

Spending smarter for AI

Boston Consulting Group’s Georgie Frost discusses with Vladimir Lukic, global leader for tech and digital advantage at BCG, and Paul Goydan, global leader of cost offer at BCG, regarding how companies spend more on AI than they get back, diving deep into what is needed to be fixed.

In this video, the discussion revolves on how it is not simply cutting AI spend, but assigning clear ownership, categorising costs correctly, and tying every dollar to a business outcome.

It is highlighted how business owners, not IT, should be accountable for AI’s return; and how many companies give routine tasks to their most powerful and expensive AI models, when a simpler tool could do the job.

First published in Youtube.

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