SingEx Holdings Pte Ltd (SingEx) will use SAP S/4HANA Cloud to help drive the transformation of its global finance operations and support its expansion into China, UK, India, and Southeast Asia, SAP said recently.
SingEx has a portfolio of trade conferences and exhibitions such as the Singapore FinTech Festival and Industrial Transformation ASIA-PACIFIC – A HANNOVER MESSE event.
The company said it has embarked on a digital transformation journey to drive efficiencies and develop new go-to-market strategies as it looks to capitalize on the growth potential of the global MICE market, which is projected to hit US$1,439.3 billion in 2025.
The MICE market in Asia Pacific is expected to grow at a CAGR of 8.6% to reach US$441.1 billion of revenue by 2025, SingEx addd.
As part of this digital transformation journey, SingEx said its working with SAP to build an adaptable and scalable Global Finance System to support the diverse requirements of the different markets into which the company is expanding.
According to SingEx, it will deploy SAP’s superior solution S/4HANA along with SAP Cloud Platform, SAP Analytics Cloud and Opentext Cloud.
SAP said its solution for SingEx will also feature planning, business intelligence, predictive analytics and machine learning capabilities.
“Through this collaboration, SingEx is currently developing a longer-term digital roadmap that includes the extension of services and integration with our ecosystem of front-end sales, marketing and fulfilment systems. SingEx is also exploring solutions for F&B services, data management, analytics and warehousing solutions,” said Rizwan Hazarika, Chief, Digital and Technology Office, SingEx Holdings.