Losses to robocalling fraud is expected to peak at over $80 billion in 2025, according to a new study by Juniper Research
According to the study, this is being driven by increasingly sophisticated scam tactics and fraudsters' growing use of AI, such as AI-based voice scams.
Juniper Research forecasts that robocalling fraud, which occurs when automated calls impersonate trusted entities to steal personal information for financial gain, primarily harming consumers, will see a turning point in 2026, with losses beginning to decline as robocalling fraud mitigation frameworks mature, and adoption of branded calling solutions accelerates.
To mitigate losses to these scams, the market research company stresses the importance of mobile subscriber education as informing subscribers about common tactics will significantly reduce the success of fraudulent calls.
The report calls on stakeholders, including operators, regulators, and vendors, to implement a collaborative multi-layered approach that provides robust enterprise framework-based authentication for voice calls, AI-based threat detection and subscriber awareness campaigns.
