Mobile gaming revenue in Southeast Asia is seeing a boom, with a US$6 billion potential, according to a report co-published by digital content platform Coda and video game market intelligence provider Niko Partners.
The “Gaming Growth Unlocked: Insights on Distribution, Payments, and Regulations in Asia" report found that out-of-app monetisation accounted for 38% of mobile gaming revenue in Asia in 2024, up from 21% in just two years.
Out-of-app platforms such as direct-to-consumer web stores also account for 26% of mobile gaming revenue in East Asia and Southeast Asia combined, reshaping distribution and monetisation strategies, the report says.
Because of this, Coda and Niko Partners are forecasting that by 2028, out-of-app monetisation revenue may make up a third of the mobile gaming ecosystem in Southeast Asia, Japan, and South Korea.
Further, regulatory shifts such as new tax frameworks in markets like Vietnam and Indonesia are driving out-of-app monetisation as game publishers navigate fragmented markets and complexity.
