eCommerce emerged as the fastest growing sector for Know Your Customer (KYC) and Know Your Business (KYB) spend, with expected growth of over 150% globally between 2026 and 2030.
According to a study by Juniper Research, investments will shift from seller verifications to continuous monitoring and Know Your Agent (KYA) controls amid changes in regulations and developments in eCommerce.
The research revealed that AI-powered KYC features and fraud prevention models, powered by AI agents, are becoming increasingly consequential, as AI agents boost automation and scale of fraudulent activities, powering schemes like credential testing and account takeovers.
Furthermore, Juniper Research expects spending by non-financial businesses on KYC/KYB systems to reach $22.5 billion globally by 2030, representing a jump three times faster than the spending of financial services.
