Taiwan's e-commerce market is expected to grow by 7.9% in 2025, according to a report by analytics company GlobalData.
In its "Taiwan Cards and Payments – Opportunities and Risks to 2028" report, GlobalData found that the e-commerce transaction value in Taiwan has shown a steady increase, with the market size growing from US$31.0 billion in 2020 to US$47.6 billion in 2024.
Among payment methods, GlobalData also found that payment cards are the most preferred method for online purchases. Credit cards are more preferred due to the value-added benefits they offer, including interest-free installment payment options, reward programs, cashback, and discounts.
Alternative payment solutions are the second most preferred payment tool for online purchases, attributed to their convenience, speed, and security features. LINE Pay remains the most preferred alternative payment option, with international brands such as Apple Pay, PayPal, and Google Pay also making their presence felt.
Despite the growing popularity of digital payment methods, GlobalData says cash still holds significance, attributed to consumer preferences for traditional payment methods, concerns over cybersecurity, and a lack of access to banking services in some regions of the country.
