Digitalisation has a more important role in play in sustainability as 88% of C-suites in Asia Pacific will increase the use of digital solutions to drive it in the next 36 months, said Tata Consultancy Services when releasing results of a survey.
The survey collected respondents from 200 C-level executives from companies with an annual turnover ranging from US$151 million to more than US$10 billion across 12 sectors and 10 countries, namely Australia, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Thailand, and Vietnam, TCS noted.
There are three major obstacles that are inhibiting their pursuit of sustainability objectives through digital solutions: limited budget, lack of in-house knowledge and challenges in establishing a traditional ROI, according to the company.
In addition 87% of respondents agree that digital sustainability can deliver a competitive advantage and is a central value of their companies while 80% believe their corporate reputation in the market has improved as a result of digital sustainability initiatives implemented, TCS said.
