EY’s Global telecommunications study 2019 paints a grim picture of the telecom industry. Competitive intensity is pronounced across the customer landscape. New forms of disruption in customer connectivity is adding to the perception that they rank behind competitors as trusted advisors to the enterprise. Compounding their predicament is COVID-19.
With customer experience the central theme of digital transformation, the reality is that telcos need to get better at understanding their customers, sharing this insight across the various lines of business inside telcos – mobile, fixed network, voice and data, OTT and IoT.
The Anaplan ebrief, Connected planning is a telco’s competitive edge, offers a way forward for telcos to better use the competitive advantage inherent to their business – customer data: consumption behaviour and preference.