Talent attraction in Asia Pacific is more than offering the right employees with financial benefits, according to Randstad’s recently released white paper titled “Nurturing Authenticity in the Workplace” which compiles insights from three annual Randstad global studies including Talent Trends, Workmonitor, and Employer Branding Research.
The recruitment agency noted that 42% of respondents to the Workmonitor survey indicated they would not work for an organisation that is not making proactive efforts to be more sustainable.
This underscores the need for companies to integrate sustainability into their workforce strategies, and promote a climate-conscious culture to fuel a sense of pride and accomplishment among employees when it comes to talent attraction in Asia Pacific, said Benjamin Elms, Managing Director at Randstad Hong Kong.
White paper highlights
- While companies can harness technology to empower employees with digital tools for flexible work arrangements, there has been a significant increase in the number of workers across the Asia Pacific region who have returned to the office full-time post-COVID.
- Despite 76% of employers emphasising skills development and career engagement, gender and age disparities in learning and development may hinder an organisation from meeting its overall workforce growth goals.
- In the face of the region's diversity, issues such as the lack of female representation in leadership roles, ageism and discrimination against people with disabilities continue to persist.
- To overcome prevailing cultural inclinations resulting from a lack of awareness and education, employers need to take stronger actions to create a workplace culture where open dialogues and idea sharing are encouraged and recognised.
The competition for talent will continue to escalate, particularly as more companies introduce new and specialised roles, like those in digital and ESG, which demand expertise beyond what the current talent pool can readily provide, Elms pointed out.
“Rather than merely enticing individuals motivated solely by financial considerations, organisations have the chance to engage and retain talent in a manner that aligns with their career aspirations,” Elms advised. “To us, this starts with creating an environment where employees feel safe and confident to bring their authentic selves to work."