Tag: CMO

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The power of CFO, CEO, and CMO alignment to unlock growth

by McKinsey & Company

August 13, 2025

McKinsey & Company's senior partners Kelsey Robinson and Shelley Stewart discuss the need to harness the power of the CFO’s ...

Photo by Werner Pfennig: https://www.pexels.com/photo/monitors-on-wooden-table-6949337/

Augmenting the CFO role with marketing skills

by FutureCFO Editors

December 20, 2023

In a bid to impact the organisation and drive change, the chief financial officer (CFO) and their colleagues must become ...

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Tag: CMO

The power of CFO, CEO, and CMO alignment to unlock growth

Augmenting the CFO role with marketing skills

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Strategic Insights for Finance Executives

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