Singapore CFOs are remaining confident in their outlook for their own businesses despite their global pessimism.
In a study it was revealed that CFOs in Singapore are taking a more cautious view of the global economy, thereby highlighting a sharp gap between external uncertainty and internal confidence.
In response to uncertainty, CFOs are taking a disciplined approach: 74% are tightening cost controls, 56% are monitoring developments before taking action, and 37% are reprioritising or deferring capital investment.
The Deloitte survey forecasts that CFOs will be focused on growth within familiar markets, with 63% identifying acquiring new customers in existing geographies as their top growth priority and 44% citing increased sales to existing customers.
Additionally, AI adoption is progressing, but scaling and value realisation remain challenges: 74% report some level of AI adoption across their organisation, but only 11% report extensive use; in finance, adoption is lower at 52%, with just 7% reporting extensive use.
