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Laura Cross

Laura Cross

Laura Cross is a results-oriented B2B marketing professional with over 25 years of experience in demand marketing, marketing technology, channel marketing, and marketing operations. She is an independent, proactive thinker with excellent communication, logic, and analytical skills.

Today, Cross works with Forrester’s B2B marketing operations and revenue operations clients with marketing processes, including but not limited to marketing planning; campaign and program planning as well as centers of excellence; marketing operations and revenue operations operating models; and team organization. Cross previously worked with Forrester demand and account-based marketing (ABM) clients, creating extensive research to design, build, and deploy campaigns, programs, and tactics. She also worked with clients on lead management best practices, waterfall processes and optimization, and demand program measurement and optimization.

Previous Work Experience
Cross has held senior marketing positions at Epicor Software, American Express Corporate Services, Kofax Limited, and Ingram Micro. She was an early adopter of marketing automation and sales force automation solutions as a customer of Eloqua (now Oracle’s Marketing Cloud) and then a member of Eloqua's best-practice consulting team. At Eloqua, Cross worked with more than 500 customers over seven years, helping them improve their sales and marketing processes and increasing their overall efficiency and effectiveness.

Education
Cross is a graduate of the University of Southern California, Annenberg School for Communications and Journalism with a BA in public relations.

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