Investment activity is picking up as inflation moderates, according to a recent study by accounting, audit, and advisory network Moore Global.
The recently launched Thrive Index, which delves into the concerns and strategic thinking of leaders of businesses, revealed that almost half of those surveyed prioritise technology and digital tools amid investment strategies.
According to Moore Global, as inflation moderates, business optimism is rising, prompting increased investment, as more businesses reported an increase in investment levels over the last year than a decrease.
This same trend was observed in investment levels for the coming year, prompting positive scores that were recorded unanimously across this pillar of the Thrive Index.
As for the sectors, the study found that the weakest score on the investment activity pillar was recorded by education, non-profit, and social services.
Meanwhile, information technology showed the greatest resilience on the investment activity pillar, reflecting strong business sentiment in the sector, and in part fuelled by rapid advancements in artificial intelligence (AI). Moore Global cites the United Nations, noting that AI could grow 25-fold over the next decade and quadruple its share of the global information technology market.
The study further highlights that technology and digital tools have been the main focus for businesses that changed their investment levels over the past year. Fifty-three percent of those polled placed technology and digital tools as one of the main areas of anticipated spending.
